Good design is simple and intuitive; it holds your interest and takes you on a journey.
My work centres on user-needs and psychology. Visual design is integral to the process. From creating storyboards that help demonstrate the need for business change, to rationalising complexity in software design, UX and visual design methodologies work hand-in-hand.
Key Projects & Clients
Skills & Expertise
A proven record for leading transformative projects
for large-scale organisations.
I've been designing for over ten years, initially specialising in typography and copy writing. At the BBC I worked as an Editorial Designer leading the design of major sporting event sites such as the Fifa World Cup, 2012. In BBC News I led the design of the current Responsive News navigation. I then worked for WAE as a UX Consultant leading large scale projects for organisations, such as the Met Police.
UX & UI skills
Lab and guerrilla testing
Agile and Lean UX methodologies
Wireframing and prototyping
Data visualisation & analytics
Copy writing & editing
Co-creative workshop facilitation
Project and team management
Brand and interface design
Expertise & soft skills
Turning complex tasks into visually simple and delightful experiences
Managing complex business and customer requirements
Advocating best practice under pressured timelines
Time management on multiple work streams
Team management and collaborative working.
Understanding drivers of technical and business teams in order to gain stakeholder buy-in